YOU-NICORN: The inspiring book for aspiring unicorns

"A frank, funny self-help book perfect for those who view the genre with a healthy bit of skepticism." - Kirkus

Sign up for 30 days of YOU-NICORN magic

People say ...

The Carla Marie with You-nicorn

The Carla Marie with You-nicorn

Bethany Crouch, CBS Good Morning Sacramento

"As I read You-nicorn, I am heartened, seeing glimmers & reflections  of some of the self work I've embraced along my journey. I love the  personalized path your book takes, inviting delicious, if at times  uncomfortable, introspection. It is your accessibly raw, open,  encouraging, all at once gentle and playfully pushy invitation toward  something more.
I celebrate your inclusion of mental health; a  crucial piece of the deep dive into self awareness, self acceptance and  self love. It would serve us, every one, the observance of the mind. The  quieting. The juicy spaciousness for new."

Carla Marie, 106.1 KISS Seattle & Side Hustlers Podcast

"Seriously, where has Danielle been all of my life?! Reading YOU-Nicorn  was partially me saying 'Oh my god. YES. EXACTLY!' and also me saying  'oh, so THAT'S why I feel like this?' YOU-Nicorn is that best friend you  didn't know you needed and Danielle is an absolute gem of a writer and human."

SJ Hendricks, Peak Story Reviews

"[Danielle is] humble, wise, and funny. She never claims to be an expert even  though she clearly is, and she is consistently kind, resourceful, and  authentic."



"Most self  help books assume you lead a boring normal life. This one doesn't. It is  written for those of us who have crazy, eccentric, non-standard lives  and are looking to kick it up a notch, get our shit in line, and be the  unicorns we know we can be. Love it!" - Teresa, Amazon buyer


"I'm really  loving this book. I had originally set out to buy You Are A Badass but  was drawn to the look of this book. The idea of finding my inner unicorn  in 30 days was really nice. Everyday there are prompts, again very  nice, and so far its helped me figure out deeper things about myself. I  like the illustrations, the layout of the book, the stories, and writing  prompts. It's a really good book to add to your self-help collection." - Amazon Customer


"Best set  of tools condensed in one place ever. It ought to be passed out as a  'How to Win at Being a Human' guide. This book would benefit anyone.  Period. 💜🦄💜 Plus it’s so fun and clever and straightforwardly honest,  it is a sheer delight to read, as well." - Psychedelaluna


"Such a  fantastic shot in the arm! Positive without being sappy (or just sappy  enough to be lovable, anyway) and highly inspiring. It took me a while  from receiving it to actually starting to sit down and do the work, but I  wish I'd started sooner. Danielle is a powerhouse and her life and  career is so admirable -- now I know how she makes it all happen. You'll  want to know too!" - Tom, Amazon buyer


"YOU-NICORN  is that rare treat, the self-help book that is both funny and wise.  Drawing on her own experience of career and health challenges, Danielle  Vincent offers a down and dirty template for taking charge of one’s  life. This book is written for cynical readers who will be moved to  laugh, cry, and follow the examples Vincent provides for reaching their  happy place." - Stephanie

Listen to Danielle's interview on the Side Hustlers podcast

Carla Marie and Danielle sat down for a heart-to-heart talk about the process of writing the book, and the transformative power of becoming a you-nicorn.

Listen now

If you feel like your life could be better and more focused, but regular self-help books aren’t your thing, YOU-NICORN is the book for you.

Kirkus calls it “A frank, funny self-help book perfect for those who view the genre with a healthy bit of skepticism."

YOU-NICORN is an illustrated 30-day, step-by-step program to help you get a better perspective on your thoughts, build healthy relationships, clarify your goals, and find the path to get there. It’s full of no-nonsense practical tools that will help you wherever you are in your awesome journey of life -- tools that you can start using today to make every tomorrow better.


In a little under an hour every day for just 30 days, you can uncover the life your heart wants for you. You’re worth it.

With the help of the book, you’ll work through common blocks like limiting beliefs, but also compassionately touch on some territories like depression and substance abuse, all while having fun in an irreverent book that’ll have you scribbling in the margins with revelations about yourself and others. You’ll read about the lives of dozens of inspiring people (including Bob Ross!) who have struggled and succeeded where you can, too!

you-nicorn with danielle vincent

Since numerous studies have shown that people follow programs better in a group, Danielle offers a free bi-annual coaching group where you’ll meet and work with like-minded, positive people.

The book comes with lots of extras, downloadable worksheets on her website, supplemental resources, and even a free goal workshop.

Give you-nicorn magic a try today!

Order Now

What people are saying

Shari, TX

"Clarity, affirmation, a loving kick in the pants... YOU-nicorn magic is  real. Every step brought me closer to the life I’m meant to live.  Danielle Vincent’s fun, fearless, and generous heart shines in this  workbook. You’ll want to shine with her."

Laura, CA

"I’m a firm believer that we never stop learning, and I try to live by  that. But sometimes a firm nudge in the right direction is needed.  YOU-NICORN provides that nudge with equal parts humor, honesty and  encouragement. It helped me dig really deep to see what my obstacles  were (relationships chapter, anyone?), and provides clear guidance on  how to overcome with some laugh out loud AND 'AHA!' moments. I  originally read it because hey, who doesn’t want to become their  favorite mythical (or is it?!) beast, but the solid help it provides in  figuring out life’s many tangly arenas isn’t just magic—it’s real."

Russ, CA

"How could I resist? This is a fun, engaging, easy, and worthwhile book  that really helps one see the possibilities that are right there in  front of you. It's the kind of book that you'd find yourself coming back  to again and again!"

Pixerelli, TX

"I am not even finished and I am recommending this book to everyone!  Everyday is laid out so perfectly, and the examples are great. I feel  that each day, I learn so much more about myself! Some of it is hard  work, but I promise it is SOOOOO worth it! ... I look forward to finishing and I  cannot wait for everyone to commit to it for 30 days!  I am also excited  to see how I feel a month after completing it. I am pretty sure many of  these things I will continue to do daily in my life. I also look  forward to revisiting the book in a year or so and completing it again. I  LOVE THAT THIS BOOK EXISTS! THE WORLD WOULD BE A BETTER PLACE IF  EVERYONE COMPLETED THIS BOOK!""

Bonita, TX

"I gave one  to a friend in crisis and she is really getting some great self  perspective and can see how changing on the inside always changes the  environment around you.  I am having a rough time also and this has  really helped me keep in track and feel that I can still live a great  life and how to refocus when needed.  I got several friends the book so I  have 2 groups going.  It is really keeping me up to speed."

Erika, CA

"I have been much more dedicated to doing it everyday, and even going back for a 2nd look sometimes.  I have been much more consistent in really applying the actions, and am more gung ho about it, and when the grunty caveman voice comes in saying that nothing is changed and it's dumb and I should stop, I have been a lot better about reframing my perspective and telling that guy to shut up, and turns out that works!  That in and of itself is a big change."

Zeina, NY

"I love the bite-size nature of the content and tasks, and while it’s  very manageable and bite size it’s still incredibly impactful. A great  starter set to explore areas you might need to dive into."

Nicole, WA

"I love it! Very inspiring!  It combines self-discovery with a coloring  book. It feels like having a fun, supportive and challenging  conversation with a mentor who is also a caring friend."

Is You-Nicorn magic for you?


Are you ready to turn your life from meh to marvelous?

Do you grab for -- but always seem to miss -- that elusive dream life you know you deserve? Do you love coloring and expressing your creativity, discovering yourself, and reading laugh-out-loud, cry-out-loud books?

Heck yes you do!

Get ready to IDENTIFY your dream life, and JUMP START YOURSELF on the road to get there.

If life is a map, and YOU ARE HERE, we're going to find the way  to get where you want to go. We're gonna barrel through Tenacity Valley,  and over “Don’t Give a Damn” Mountain Pass, and the bus is fueled with  your vision for the rainbow-dancing unicorn you know you have inside  you! Unblock yourself by identifying self-limiting beliefs and dissolving  them with powerful affirmations. Gain confidence as you identify your dream life, and make an actionable plan to achieve it. 

You don't have to know what you want. This book will help you find the path to building a satisfying life.

What IS the book?

It's a fun and engaging illustrated book to be completed in 30 days, with one exercise per day.

Every day includes a thought-provoking (and often funny) lesson, a real life story, and a daily exercise. The exercises take between 10 and 40 minutes.

What ISN'T the book?

It's not a planner. It's not a new time management strategy. It's not a  journal. It will not give you rock-solid abs in 30 days. It will not  call your mother for you (though it may get you off the hook for not  calling her).

It's really fun, but it's also really thought-provoking. It's playful, yet important.

Why do you need this book RIGHT NOW?

Time is tickin’ my friend

We’ve got no time to lose here on this massively and rapidly spinning planet, and as far as any of us know, we have only one life… and that life is confusingly and unpredictably brief. It’s a tough truth, since most of us have a lot more to do than we’ve done, and we’re running out of time to do it.

Just the other day, a truck crossed the double yellow lines into my lane, and my first thought was “OMG NOT NOW! I’M STILL WORKING ON MY BOOK!” Thankfully, he swerved and I narrowly missed having a messy draft published posthumously.

What “but I haven’t…” flashes into your mind when you are faced with your mortality? Gone to India? Eaten petite fours in Versailles? Made peace with your family? Written a screenplay? Heard the scrambling of dachshunds at a wiener dog race?

It’s important. It’s important not to let more days sneak by while you’re doing something mundane just to pay the bills or fulfill some externally-designated obligation.

Order Now

Professional Reviews


"A guide promises to help readers get out of ruts and start living more authentic, fulfilling lives.

At age 35, Vincent looked like she had made it, at least professionally. She had a six-figure job at the Oprah Winfrey Network, but her work didn’t excite her, and her personal and inner lives were the 'equivalent of a stagnant pond.' So she embarked on an intense journey of self-discovery and self-help and was able to turn her life from ho-hum into something far more satisfying. Now, in her manual, she offers a crash course for others who are looking to change their lives but aren’t sure how or where to begin. Vincent freely (and refreshingly) acknowledges that many, including herself, are skeptical about self-help mumbo-jumbo and openly declares that 'this book is for cynics.' But she nonetheless urges readers to give her monthlong program a try, tackling a single chapter and its accompanying action steps per day. Each short, easy-to-digest section focuses on a different challenge or roadblock, such as success, mental health, friendships, forgiveness, and meditation, and the daily steps are meaningful but not so ambitious as to be overwhelming. Rather than demanding that readers transform their lives overnight, the author suggests low-commitment but still impactful activities like writing down a situation they’d like to alter and brainstorming solutions or putting together a list of daily affirmations. The result is a sort of Whole30 diet for life, a plan meant to jump-start readers on the path to wellness. ...  It’s a bit of a wild ride at times, but her sheer enthusiasm, combined with her quirky, conversational style and the volume’s charming, uncredited illustrations, makes this an enjoyable and often thought-provoking read. 

A frank, funny self-help book perfect for those who view the genre with a healthy bit of skepticism."

Read the review on


Order YOU-NICORN now

You-Nicorn Journal

The YOU-NICORN Journal is the perfect companion to your journey to find your inner unicorn and build the life you love!

Order Now!

Get the YOU-NICORN Journal

Order the YOU-NICORN Journal


The YOU-NICORN Journal is the perfect companion to your journey to find your inner unicorn and build the life you love!

 Whether used independently or in concert with the YOU-NICORN book  (coming April 2018), your YOU-NICORN Journal will help you achieve  clarity about your future, reflect on the things that are meaningful to  you, and build the life you love.

This journal includes: 

  • An introduction on how to keep a journal
  • A quick goal exercise
  • "Ponder this" exercises for you to reflect on prompted topics
  • Gratitude lists
  • "I'm proud of myself for..." prompts
  • Inspirational quotes
  • Fun illustrations
  • Hand-drawn lines (college-ruled)

It's perfect to organize your thoughts, or give as a gift to someone who wants to build a fulfilling life.

Order Now